About Blush!

fanchisor2006The first Blush! outlet opened in 2000 at Scotts Shopping Centre, and was then the biggest lingerie boutique in Singapore occupying 2,700 square feet. The flagship store has now shifted to Times Square in KL, Malaysia occupying a retail space of 6,000 sq ft.

Blush! boutiques offer a number of well-renowned lingerie brands such as DKNY, Maidenform, and Princesse Tam Tam. The company has also introduced two labels on its own Blush! and French Kiss. The brands offer world-class products that are specially fitted to Asian women.

The lingerie boutique market has great potential and more Blush! boutiques are planned to cover the entire regional market.


about_deco02At present, Blush! is rapidly expanding regionally through franchised outlets in line with the company's mission to become the desired shopping destination for mid- to high-end lingerie in the region.

Blush!'s advertisements have won many prestigious international advertising awards such as the Cannes Lions, the Creative Awards, the British Design and Art Direction Awards, the One Show, the Malaysian Creative Circle Awards, the Australian Writers and Art Directors Association Award and consecutive wins in the New York Festival Awards in 2002 and 2003.

In 2004, Blush! won the Promising Brand Award in Singapore for its excellent branding as well as attaining Superbrands Status for the next two years for 2004 and 2005. In 2006, Blush! was the winner of Franchisor of the year 2006.